Proposed IPO

on Euronext Growth Paris

You have until 25 March 2026 to subscribe*

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*The Fixed Price Offer closes at 5 p.m. at counters and 8.00 p.m. on the Internet (Paris time).

Message from the President

“Since its creation, IEVA Group has had a powerful conviction: to transform beauty and well-being into an emotional experience in which science, technology and communities converge to reveal to each person their own beauty. We are fully committed to a vision of “Beautiful Longevity”: to age without fading and to fully embody one’s beauty at all ages.

Today, this vision is entering a new phase of development with the clear ambition to deploy the first fully integrated Beauty Tech platform globally and become the “Netflix of beauty” and personalised well-being.

Jean Michel Karam,
Chairman and CEO and founder of IEVA Group

About Us

The genesis of IEVA Group

IEVA Group was officially created in 2020, but its DNA is the culmination of a vision conceived much earlier by Jean Michel Karam, its Chairman and Founder.

Jean Michel, an engineer by training, was a researcher at the CNRS in the 1990s. His work focused on the micro-technologies of miniaturised sensors, which would become the matrix of all that followed, because to personalise we must first quantify.

The real shift occurred when this quantitative approach met cosmetics. With IOMA, which he created in 2010, Jean Michel Karam forged the powerful conviction that beauty should no longer be a simple generic promise, but a tailor-made response based on a diagnosis.

IEVA Group became the first player to introduce lifestyle IoT into the world of beauty, by integrating environmental stress measurement (exposure, weather conditions, pollution, etc.) and advanced skin diagnoses with a view to refining the customisation of treatments and routines.

From fixed and immobile, beauty thus becomes adaptive and attuned to the reality of each individual.

2020-2025: the structuring and emergence of a leader in personalised beauty and well-being

From its creation, IEVA Group structured a coherent portfolio of premium brands, each one an expert in its territory and all united by the same grounding value of personalisation.

In its five years of existence, the Group has developed four strong and premium brands:



Atelier du Sourcil, No. 1 worldwide in the eye beauty market.



IOMA Paris, a pioneer and no. 1 in personalised cosmetics in Europe.



myIEVA, a global beauty and well-being service for hyper-personalisation.



My Little Paris, an iconic wellness and lifestyle brand, the sole experiential media with its iconic boxes, and an active community of 4 million subscribers.

This set of brands together gave rise to the leader in tailor-made beauty and well-being fully in step with contemporary lifestyles and individual expectations

In 2025, IEVA Group generated revenue of €43.4m*, for average growth over the period of over 70% a year. This powerful trajectory was pursued without sacrificing financial discipline, as illustrated by a net cash position of over €5.3m at the end of 2025*.

* Unaudited figure on a pro forma basis including the acquisition of My Little Paris on 1 January 2025.

Ambitions

IEVA Group aims to roll out its fully integrated beauty tech platform worldwide by harnessing the strength of its brands, its exclusive and proprietary technologies, the scalability of its fabless organisation, the relevance of its virtuous model driven by recurring revenue, and its omni-channel distribution combining leading partnerships (Marionnaud, Beauty Success, Douglas, April), a network of own or franchised stores, and direct digital sales.

The Group intends to pursue acquisitions aimed at expanding its reach in France and internationally and reinforcing its leadership position in personalised beauty and well-being, with the target of doubling revenue by 2028.

To that end, IEVA Group places profitability and value creation at the heart of its trajectory, with a constant focus on financial discipline, operational efficiency and the creation of synergies between the Group’s business lines. The Group expects to generate positive EBITDA from 2026.

In figures

A success story already in full flight

5

Patent families covering systems and solutions

Nearly 130

Atelier du Sourcil & Boudoir du Regard stores in Europe

Over 150,000

Active subscribers and a retention rate triple that of industry standards

4

Products and services sold every minute

1.1m

Boxes delivered in 2025

1M+

Beauty diagnostics performed (via IOMA/IEVA)

A community of over
4m
urban residents

Why invest in IEVA Group?

KEY POSITIONING

in the most buoyant markets

The IEVA Group is the only player to cover the entire value chain – from diagnosis and personalised cosmetics to beauty services and selective distribution – and is positioned at the nexus of several fast-growing markets.

Driven by technological advances (AI, sensors, data), increasing demand for personalised care, and the digitalisation of customer journeys, the beauty tech segment in particular stands as a massive opportunity. Worldwide, this market is expected to post average annual growth of 18% to reach $173bn by 2030¹.

¹ Source : Grand View Research, 2025

A COMPLETE ECOSYSTEM

backed by unique assets

A true ecosystem serving tailor-made beauty, IEVA Group is structured around four highly differentiating asset families:

Premium, clean and high-performance care brands, covering facial care (IOMA Paris, Made with Care), hair care (IOMA Haircare, Elenature) and make-up (Atelier du Sourcil);
In-store distribution (Atelier du Sourcil & Boudoir du Regard) and e-commerce platforms (subscriptions, myIEVA products and services, My Little Box, Gambettes Box);
Exclusive proprietary technologies, protected by five international patent families, covering on-board sensors and analysis devices, connected objects, diagnostic devices, data infrastructures and AI tools;
A committed community of more than four million people, united around subscriptions, advice and high-profile editorial content (My Little Paris, myIEVA).

OMNI-CHANNEL DISTRIBUTION

combining direct sales and partnerships

IEVA Goup benefits from an omni-channel model through:

A network of premium partners listing its brands: Marionnaud, Beauty Success, Douglas, April;
A network of nearly 130 stores L’Atelier du Sourcil and Boudoir du Regard (including 52 own stores);
E-commerce platforms for subscription sales, products and services myIEVA, My Little Box and Gambettes Box.

A TRACK RECORD OF SUCCESSFUL ACQUISITIONS

and integrations

The IEVA Group’s unique ecosystem has been built and strengthened through a strategy of sustained external growth. Four major acquisitions were made in five years: L’Atelier du Sourcil (in 2020), Boudoir du Regard (2021), Intuiskin, grouping the IOMA, IOMA Haircare and Made with Care brands (2023), and My Little Paris (2025). These successive acquisitions have provided a key building block at each stage:

Eye inspection expertise and store network,
Personalised cosmetics and diagnostic R&D,
Community media and e-commerce.

A MODEL WITH HIGH VISIBILITY

and recurring revenue

IEVA Group has developed a “Beauty as a Service” (BaaS) model that generates strong recurring revenue, with 55% of its revenue coming from subscriptions alone*. In this integrated and virtuous model, each “brick” strengthens the others:

Diagnostic technologies generate high value-added data, used by brands to design differentiating products;
The physical channel (partner stores and networks) transforms technological innovation into a tangible and premium brand experience;
Media and content amplify visibility and encourage customer acquisition and engagement, while subscriptions ensure recurring revenue, loyalty and the continuous enrichment of customer knowledge.

* Unaudited pro forma 2025 consolidated.

A LOW-CAPITAL STRUCTURE

with high scalability

IEVA Group benefits from a low capital intensity and flexible cost structure, based on a fabless organisation:

The manufacture of cosmetic products is entrusted to several partner laboratories in France and Europe;
The production of the generic subsystems of the technological devices is carried out by industrial partners;
The core value is retained internally: definition of cosmetic formulas, design and architecture of solutions, development of software, platforms and algorithms.

facilitating international deployment.

PRESTIGIOUS STRATEGIC PARTNERS

with shareholdings

The fast-paced development of IEVA Group, which has established itself in just a few years as the leader in tailor-made beauty and well-being, is supported by leading strategic shareholders, including:

FR1 (25.3% of capital)
Crédit Mutuel Innovation (23.7%)
Unilever (8,5%)
Seb Alliance (5,2%)

Documentation

IPO launch press release

Investor presentation
(in French)

Information document
(in French)

Transaction timetable

March 10, 2026

Approval of the Information Document by Euronext

March 11, 2026

Opening of the subscription period

March 25, 2026

Closing of the subscription period

March 30, 2026

Settlement/delivery of securities

March 31, 2026

Start of trading on Euronext Growth

Transaction partners

Sponsor and advisory listing

Bookkeeper

Legal advisor

Auditor

Financial communication consultancy

FAQ

What is the amount of the offer?

For a 100% subscription to the capital increase, the gross proceeds of the Offer will be approximately €8 million (reduced to €6 million if the transaction is limited to 75% of the amount of the initially planned issue).

What are the objectives of the transaction?

The planned IPO of IEVA Group on Euronext Growth^® Paris aims to provide the Company with the additional financial resources necessary to implement its development strategy with a view to accelerating its growth and meeting its objectives.

As such, the gross proceeds of the funds raised under the Offer, which amount to approximately €8 million, i.e. net proceeds of approximately €6.9 million (for a 100% issue), will enable the Company to support the financing and integration of potential external growth.

What is the subscription price of the shares?

The price is €12.79 per share.

How do I subscribe to the IPO?

To subscribe with your online intermediary, go to the Corporate Actions section (Corporate Actions – IPOs and capital increases) to place your order. You can also contact your financial intermediary directly and provide them with the ISIN and/or IEVA Group mnemonic (Mnemonic: ALIEV / ISIN: FR0014015ND9), the market (Euronext Growth Paris) and the number of shares you wish to acquire.

You cna also subscribe to IEVA Group shares by completing the subscription form on this site, in the Subscribe section, and returning it to your financial intermediary before the subscription deadline.

How does a fixed price offer work?

The public offering in France is carried out in the form of a fixed price offer (FPO), mainly intended for natural persons, it being specified that orders will be broken down according to the number of securities requested:

A1 order fraction: from 1 share to 250 shares inclusive;
A2 order fraction: more than 250 shares.

A1 order fractions will benefit from preferential treatment over A2 order fractions, in the event that not all orders can be fully satisfied.

The Offer also includes a Global Placement, which will be carried out mainly with institutional investors in France and outside France (notable exceptions being the United States of America, Canada, Japan and Australia).

If the demand expressed in connection with the FPO so permits, the number of shares offered in response to orders issued in connection with the FPO shall be at least equal to 10% of the number of shares in connection with the Offer.

What is the deadline for subscribing to the transaction?

Persons wishing to participate in the FPO must deposit their orders with an authorised financial intermediary in France by no later than 25/03/2026 at 5 p.m. (Paris time) for subscriptions at branches and at 8 p.m. (Paris time) for subscriptions online, if this option is granted to them by their financial intermediary, unless they are closed early or extended.

What are the subscription commitments?

The Company has received a commitment to subscribe to the Offer Price from Bpifrance Investissement through the Bpifrance BlueSpring 1 fund, managed by Bpifrance Investissement, for an amount of €3 million, representing approximately 37.5% of the Offer Price if the capital increase is fully subscribed. This commitment is part of the launch announced today by Bpifrance of BlueSpring: a €200 million fund dedicated to French small & mid caps listed companies.

What are the Lock-up commitments?

TF1 Social e-commerce, Crédit Mutuel Innovation, Jean Karam, Unilever Ventures Holding BV, Seb Alliance and Reworld Media Ventures, which together hold 79.88% of the company’s share capital and voting rights at the date of the Information Memorandum, have undertaken to retain all the shares they will hold on the settlement-delivery date of the Offer for a period of 180 calendar days following the settlement-delivery date of the Offer subject to certain customary exceptions.

I am not a French resident, can I subscribe to the Offer?

This website and the information contained therein is not intended for, and should not be accessed by, distributed or sent to, persons resident or physically present in the United States of America, Canada, Japan or Australia and does not constitute an offer to sell or subscribe for, or a solicitation of any offer to buy or subscribe for shares or other securities of IEVA Group in the United States, Canada, Japan or Australia or in any other country in which such an offer or solicitation is not authorized or to any person to whom it is unlawful to make such an offer or solicitation.

Users of this website must inform themselves about the existence of such restrictions and comply with them. The shares or other securities mentioned on this website have not been and shall not be registered under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”) and may not be offered or sold in the United States without registration or exemption from registration under the U.S. Securities Act. Any person residing outside of France and outside the United States, Canada, Japan and Australia, seeking to access the documents contained on this website must first ensure that there are no local laws and regulations prohibiting or limiting their right to access this website or requiring registration or authorisation for the purpose of enabling them to acquire securities.

No such registration or authorisation has been obtained outside France. IEVA Group excludes any liability for the violation of applicable laws and regulations by any person whatsoever.

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